Branding Guidelines

B

Brand

Logo
Symbol
Colour

Our Symbol

Please note: The first symbol below, is our primary logo colourway, and it should only be used with white or light background. The second symbol is an option for deep cyan colour background or any other dark backgrounds. For any other background, you should use a monochrome symbol.
  • The black symbol should be used on light coloured backgrounds.
  • The white symbol should be used on dark coloured backgrounds.
Download Symbol

Exclusion Zone

The symbol’s exclusion zone is equal to half the height of the symbol itself (marked as × in the diagram).

Minimum Size

Establishing a minimum size ensures that the impact and legibility of the logo is not compromised in application.
The Disclosure Ready symbol should never be smaller than 21px in digital or 6mm in print.

Symbol Misuse

It is important that the appearance of the logo remains consistent. The symbol should not be misinterpreted, modified, or added to. No attempt should be made to alter the symbol in any way. Its orientation, colour and composition should remain as indicated in this document — there are no exceptions.

Do not rotate the symbol.

Do not change the symbol colour or tone outside of the Ebrief Ready primary logo.
Do not distort or warp the logo in any way.
Do not place the symbol in a shape or container.
Do not outline or create a keyline around the symbol.
Use the correct symbol above.
Do not use unapproved colour combinations.
Do not use a drop shadow.
Do not use the symbol on top of complex backgrounds.

Colour

Colour is the cornerstone of Disclosure Ready. It distinguishes our brand and helps us to create consistent experiences across marketing and products. We use colour in meaningful ways in all expressions of our brand. From showing the colourful complexity of teaming up at a high level all the way down to focused, meaningful colours in product, we use colour to pinpoint exactly what people need to see.
  • Blue stands for professionalism, security and formality. It is mature and trustworthy.
  • Yellow, the color of happiness and optimism. Yellow is a cheerful and energetic color that brings fun and joy to the world.

Primary palette

CMYK

RGB

HEX

100  63  0  63

0  35  94

00235E

CMYK

RGB

HEX

48  26  0  27

97  138  187

618ABB

CMYK

RGB

HEX

0  26  87  1

253  186  33

FDBA21

Secondary palette

CMYK

RGB

HEX

21  11  0  8

185  209  234

B9D1EA

CMYK

RGB

HEX

10  6  0  0

230  239  255

E6EFFF

CMYK

RGB

HEX

2  1  0  1

248  250  253

F8FAFD

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